A Harvard MBA and former McKinsey & Co. media consultant, Álvaro Martín has carved a unique path in the Hispanic market on his way to becoming the first Spanish-language play-by-play broadcaster for ABC Sports' "Monday Night Football."
Founding partner of SMartSports, Inc., a New York City-based radio and television production company that has pioneered SAP and Spanish-language sports broadcasting, Martín has worked in almost all areas of TV, radio and film, from sales to broadcasting.
At age 38, he is one of the top Spanish-language play-by-play announcers for ESPN International, with five NBA Finals, two World Series and six Super Bowls to his credit. He began with ESPN in 1991, broadcasting events as diverse as the America's Cup and NASCAR races. In 1993, he became the first ESPN announcer to work in two languages when he performed play-by-play duties in English for the PPG IndyCar World Series. This year he is also broadcasting in both English and Spanish, working as a simultaneous on-field reporter for ESPN's Major League Baseball broadcasts in both languages.
Born in Puerto Rico, Martín is a graduate of Harvard University and Harvard Business School. Between degrees, Martín worked at Univisión as assistant to the executive vice president and as national sales officer in the Southwest. After HBS, he joined McKinsey's media group as an associate.
Martín and his wife and child live on Manhattan's East Side.
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