Amity Bike Co. Launch

A new UK-based BMX brand.

November 5, 2009, 12:11 PM

By: Brian Tunney

I usually read through most issues of Ride UK within a few days, and spend the time between release dates for the magazine glancing at the array of ads contained in the mag. I gotta say, Ride UK has a knack for getting ads that you won't see anywhere else. And sometimes, those ads alert me to new brands in the market, like Amity Bike Co.

Amity, which means 'peaceful' and also shares a name with the fictional island depicted in the movie "Jaws," is a new UK-based BMX brand that produces frames, components, completes and apparel. They sponsor Cam Hardy, Ben Wallace and Ryan Taylor, and from the looks of everything, they're doing it right. Soon-to-be available from Amity include two frames (the Troy designed by Ben Wallace and the Russo) plus a complete bike that gets the test treatment in the latest Ride UK.

I don't know if Amity plans on making a jump into the U.S. market anytime soon, but if you're eager to check out what they've got to offer, you can friend them on MySpace or check them on the Web.

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