Nike 6.0 has "Teamed up with Beat Gasoline to encourage people to use the power of sport to beat gasoline."
And how are they doing this?
Simple. They're demonstrating that riding a bike is more fun than driving, and I can't argue with that. I could argue and say that according to an article I read in The New Yorker today, coal consumption is a far worse contributor of carbon dioxide to the atmosphere, but that's besides the point. Riding anywhere is a lot more fun than loading bikes into a car, getting stuck in traffic or searching for parking. And better for the environment. I don't think anyone aside from my friend Alfredo could argue with that. And he's just straight up lazy. Check the Beat Gasoline video after the jump.
So here's what you can do to get in the Nike 6.0 Beat Gasoline scene. Head on over to Beat Gasoline and upload a video detailing how you utilize BMX to get around instead of driving. Nike is rewarding the best Beat Gasoline video entries, based on viewer voting, with 6.0 product and also helping each entrant contribute to their charitable organization. Each week, two entries will receive a $100 Global Giving card and t-shirts. The grand prize winner of the competition will receive a Nike 6.0 prize pack and a $1,000 Global Giving card.
I know the Internet loves to attack Nike no matter what they do, but hopefully, some brave souls out there can find it in their hearts to see past the hate, get out of the car and pedal their bikes more. Check the vid as well. It's kinda cool. And yes, I know that flying the team to London also leaves a huge carbon footprint. But let's take things one step at a time.
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Contributors
Brian Tunney
This is Brian. He lives in Jersey City, rides BMX bikes often and somehow ended up in the X Games a few times. Facebook him if needed.
Cody York
From Cleveland, Ohio, Cody was raised on a steady diet of backyard jumps and skateparks, and his photos have graced the pages of Ride BMX, BMX Plus!, Ride UK, and Dig magazines. Got something to share? cyorkphoto@me.com
Mark Noble
Mark is from the U.K., and has 28-plus years of experience in BMX. He has launched, published, edited and written for more BMX mags than you can shake a bike at. He also runs Deluxe BMX.
Nick Ferreira
Nick Ferreira is a BMXer, photographer and zine maker from Taunton, Mass. He has been extolling the merits of tucks and tabes in print and online for the better part of the past 10 years.
Pat Nugent
Patrick was born and raised on Long Island. The only outlet to BMX that he grew up knowing was racing. For a while, he got into all those weird forms of BMX, but eventually returned to the race scene. He enjoys shooting races and snaking practice laps.
Steve Crandall
Hails from Ithaca, N.Y., created FBM in '93, paints pictures of eggs, soup and pigeons in his spare time, throws down a mean tabletop.
