4Down Substance

New catalog plus a 'Making Of' vid.

October 20, 2009, 11:32 AM

By: Brian Tunney

Channel 4Down BMX :: Substance Vol.2 Catalogue Shoot. from Channel 4Down on Vimeo.


I wanted to mention this yesterday, but I also didn't want it getting buried underneath a whole pile of Monday information, so I'm just getting to it now. The UK's own 4Down Distribution just uploaded version 2 of their catalog/magazine Substance, and it's awesome. But just saying so and so did a new catalog would be an understatement. 4Down gathered up all of their team riders and transformed the catalog shoot into one of the feel good Web vids of the year. Check the vid above, then check the catalog. The photos are spot-on, from the candid studio shots to the riding. Plus there are some rare appearances by UK legends Amos Burke and The Fids. Basically, it's the complete package. About the only thing I'm not too sure about is the length of Daniel Benson's shorts in the above video, but his riding more than makes up for it.


Substance Version 2 is available in a PDF format here.

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