The Sponsor Search

During Ruben's first years in the U.S., he jumped around between sponsors that could help him afford his work visa, including Huffy, JNCO Shoes and Mongoose. Ruben's riding also reached into new territories, including that of the Rodeo Grind (a grind invented by Ruben.) Ruben started in a feeble, then threw the bike sideways on a ledge and rode it out. Here, Ruben executes a Rodeo grind during his Huffy years (around 2000), and after making the jump from JNCO to Etnies. Note the T-1 influence not so subtly peeking through. (Photo by: Sandy Carson)