There are a number of ways to promote a BMX brand. I tend to favor the good old fashioned route that the Fit Bike Co. team takes. They hit the road, visit BMX shops and ride, performing demos and getting to know the local BMX population. In the above video, the Fit team, including Van Homan, Ben Lewis, Shawn McIntosh and Dan Conway, hit the road to visit shops in the New England area. You might think that they'd take the easy route during the demo process, but some of the riding at each stop is amazingly progressive.
And while on the subject of Fit, it only seems appropriate to bring up Fit OG Van Homan. Homan was injured a few weeks ago, and is currently unable to ride, but he continues to push the brand even on crutches. Last week, Fit and Homan released a new version of the Fit VH3 frame, now in a translucent red color. According to Homan, it's based off a bike he rode during his days as an amateur BMX racer.
But looks aren't everything. Van's latest frame is made in the USA and built to last. Check the details.
WHAT IT IS:
The Fit Bike Co. VH3 is an American made frame, built of butted true temper Supertherm tubing. The frame is available in three top tube sizes (20.5", 20.75" 21") and features a 13.65" rear end. Head tube angle is 74.5, while the seat tube is 71 degrees. Features of the frame include a Mid B/B, integrated headset, integrated seat clamp, thread-on brake mounts and removable Gyro tabs. Final weights of the frame are 4.7 lbs (20.5"), 4.8 lbs (20.75") and 4.9 lbs (21").
WHY IT RULES:
"This bike has the right balance of weight and strength. It's under five pounds but can still take a beating. I like to ride everything so I wanted a frame that handled just as well on a rail as it did on a high speed concrete park line. I think people are finally realizing they want a bike and not a glorified scooter," says Homan about the latest version of his frame.
WHERE TO FIND IT:
Log onto the Fit site and search for your nearest dealer.