In Bloom: Orchid Footwear

Founded in 2003 by Derek Adams, while also running Little Devil clothing -- in Derek's own words, "with a name inspired from a Black Sabbath song and a goal of making comfortable riding shoes, Orchid Footwear was born." But what's next for Orchid?

Updated: June 21, 2010, 11:06 AM ET
By Mark Noble | ESPN Action Sports

It's one thing busting out a few logos on Adobe Illustrator, running off two dozen T-shirts and subsequently counting yourself included in the action sports rag trade. Print up some stickers and trucker caps as well, and you have a whole product line. Welcome to the BMX industry, see you at Interbike next Fall. However, it's an entirely 'nuther ball game breaking into the shoe industry: now, when it comes to making the things we strap on our feet every day, we're talking about serious investment.

Orchid ...

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