K-Rob starts protective apparel brand
Two years ago, after struggling with their now 6-year-old son Kevin to put on his pads before riding, four-time X Games BMX gold medalist Kevin Robinson and his wife Robin had an idea. "Every time he goes out to ride, he wants to wear the same pair of riding jeans," Kevin says. "But he doesn't want to put on his pads. How perfect would it be if those jeans were also his pads? It seemed like a simple solution to a big problem."
A rider known for pushing limits, Robinson took the painful ...
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