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Dyrdek Enterprises acquires DNA

Rob Dyrdek acquires DNA Distribution from Burton after yearlong discussions

Updated: April 18, 2012, 4:51 PM ET
By Jeff DiNunzio | ESPN.com

Dyrdek Enterprises Incorporated -- the business arm of pro skater, entertainer, and entrepreneur Rob Dyrdek -- announced Tuesday that it had acquired DNA Distribution from Burton after year-long discussions. DNA includes skateboarding brands Alien Workshop, Habitat and Reflex.

DNA is a foremost supplier of skateboard decks, wheels, trucks, hardware, grip tape, and other accesories. Based out of Dayton, Ohio, Chris Carter and Mike Hill started DNA in 1990, with Alien Workshop ...

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