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Breaking down the Surfrider Foundation's victory on Maui

Updated: May 22, 2012, 1:10 PM ET
By Jon Coen | ESPN.com

Have you noticed how fleeting causes have become?

No doubt, social networking is an effective way to get a message out to like-minded people. And you can't beat free when it comes to the price of modern communication. But does it sometimes feel as if activism has been boiled down to re-tweeting and throwing your name and postal code on a petition? What happened to the days where giving a damn meant getting right in the trenches, when being an activist meant more than just "liking" ...

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