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Snow Business: The shop owner

How a ski shop in Breckenridge increased revenue 70 percent during a drought

Originally Published: June 20, 2012
By Devon O'Neil | ESPN.com

Snowmaker Entrepreneur Marketing Guy Shop Owner Heli Outfitter

[Last winter in a nutshell: Ski resort visitor numbers were down 15 percent nationwide, ski and snowboard gear sales dropped 12 percent, and snowfall was at near record lows. In this five-part interview series, called Snow Business, we talk to the people in the snowsports industry who are coming up with innovative ways to keep their businesses thriving despite the crummy winter. Full disclosure on this interview: ...

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