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The battle for Billabong

Updated: June 30, 2012, 3:59 AM ET
By Jake Howard | ESPN.com

Murky economic waters continue to swirl around Billabong, one of the world's most iconic surf brands. In our small, often ridiculous sand box that we wave-riders dwell, unlike the Wall Street Journal, the question is not what's happening in boardrooms or who's going to be Occy's next boss, but considering Billabong position as one of the "big three" in the surf industry, what does their financial turbulence mean for the sport?

"We've always supported surfing, it's in our DNA as a ...

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