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Fresh start for Flameboy, Wet Willy

Originally Published: July 18, 2012
By ESPN Action Sports | ESPN.com

In 1996, amid an ever-changing climate in the skateboarding industry, World Industries founder Steve Rocco, working with original World Industries artist Marc McKee, decided to eschew traditional skateboard graphics that partnered a pro's name alongside an edgy or humorous graphic in favor of cartoon-esque characters that would grow to become iconic in the youth skate lexicon: Flameboy and Wet Willy.

As depicted in the 2007 skate documentary, "The Man Who Souled The World," ...

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