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Dyrdek's DNA Distribution expands

Updated: September 7, 2012, 2:58 PM ET
By Keith Hamm | ESPN.com

Since buying skateboard company DNA Distribution from snowboard giant Burton earlier this year, Street League creator and reality television star Rob Dyrdek is bringing a prominent action sports licensing company into the mix.

In an announcement late last month, Irvine, Calif.-based La Jolla Group -- which manages surf brands Rusty and O'Neill and moto brand Metal Mulisha -- will head up operations and business support for DNA. The agreement is part of a larger partnership between ...

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