Dyrdek's DNA Distribution expands
Since buying skateboard company DNA Distribution from snowboard giant Burton earlier this year, Street League creator and reality television star Rob Dyrdek is bringing a prominent action sports licensing company into the mix.
In an announcement late last month, Irvine, Calif.-based La Jolla Group -- which manages surf brands Rusty and O'Neill and moto brand Metal Mulisha -- will head up operations and business support for DNA. The agreement is part of a larger partnership between ...
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