The freestyle ski scene has benefitted from a recent surge of Scandinavian athletes and film projects. How do you view your region's influence on the sport?
In most ways I wouldn't say that Scandinavia influences the ski industry more than other places. Although, I do think that this type of skiing is bigger and better known by the general public over here. Winter sports are really a big part of our culture and there is a lot of younger talent coming up.

"While We Can" is a uniquely artistic visual experience that sets it apart from most ski films. What motivated you to form your production company?
I always thought that the ski movies I saw were lacking in things that I personally prioritize in my filmmaking. Just like most filmmakers, I wanted to show my personal vision of it, and my personal style in capturing things. I started out making ski and snowboard movies under the name Splendid Productions. Two years ago, my way of making films matured a bit and I wanted to leave everything I had done up to that point behind me. This is when Imaginary Trace took off.

Where did you primarily film for this movie?
It's filmed all over, but we were mostly doing stuff around Sweden. The plans and travels didn't turn out as I originally pictured it because of lack of funding. Even if the content and shape of the film constantly changed, the main idea was always the same and I'm really happy with how it turned out.

Do you think the addition of freeskiing to the Olympics will influence the film world?
If we need the Olympics to influence ski films and what people create, then something is wrong. There will definitely be a wave of diversity coming in that skiing has needed for a long time. I just hope that the industry will follow suit and make sure to support those who want to break free and express themselves in creative ways. I believe that sends a better message about skiing than competing does. I'm worried that there will be people coming into the industry with one goal: to learn tricks perfectly according to a rulebook and to win medals. There's nothing wrong with wanting to win competitions, but that solely is not freeskiing to me. The carefree lifestyle and creative outlet is what has attracted people to this culture. That mindset is what we all share and what brings the whole community together.