It Just Did It
Big companies are jumping into the BMX world like gangbusters. Nike
got on board just a few years ago, sponsoring a handful of the world's most cutting-edge riders, hosting worldwide jams, putting out a groundbreaking video, supporting BMX art shows and giving back to the sport by releasing a book dedicated to old-school BMX. More recently, Gatorade
and Ballpark Franks have stepped into the picture. Come onwhat could be better than riding bikes, drinking Gatorade and eating hot dogs?
(Photo: Sandy Carson)