Marketing Genius Exhibit "A"

This record-setting jump was built and executed for an episode of the Discovery Channel's "Stunt Junkies" show in the fall of 2006. But while 171 feet was (and is) technically a record—Block was more interested in the jump than having it officially documented—the more impressive number is this one: 11,786,179. That's the number of times the video clip has been viewed on YouTube. (Courtesy DC Shoes)