Marketing Genius Exhibit "B"

In September of 2007, Block spent a month on the New Zealand rally circuit. The DC Snow team was down south for some off-season training at the same time, so Block paid them a visit. In the park. With his car. The ensuing chaos was insane enough to be the ending segment in a snowboard video, and garnered 2.6 million views on line. (Courtesy DC Shoes)