A revamped Primo
Photograph By Pete Demos/ESPN Event Media
After coasting on the fumes of dependable but somewhat outdated product for the past several years, Primo began to revamp their program earlier this year. The team was tightened up and focused more on street riders, with new additions that included Ty Morrow (pictured here), Shawn McIntosh and Craig Passero. They've also introduced several new products, including pedals and the long overdue update to the V-Monster, the V-2 Monster tire.