When Burton announced that it would be closing Forum, one of the few snowboard brands that can truly be called "iconic," the response from the snowboard community was overwhelming. Peter Line, one of the members of snowboarding's first über team, the Forum 8, explains why:
"A lot of the kids out there, they started riding during those times and remember them fondly. It was a time when the snowboard industry was less about selling products and more about creating a culture. Forum was a core brand from the beginning and it was created to bring something good to the sport and not just bank off of it. When a core brand that has been around for as long as Forum has goes under, snowboarding is just that much closer to losing its roots."