The week in BMX sponsor shake ups

10 of 18

Lauren Reynolds joins Ssquared

Photograph By Pat Nugent

2012 Australian Olympic athlete Lauren Reynolds signed to Ssquared for the 2013 race season. She will race the USA BMX Pro series, UCI Supercross series and UCI BMX World championships, as well as continue her push for the 2016 Olympics. "I'm very picky about my equipment and I know that the Ssquared frame built up with all Answer BMX products will give me the best advantage I need to attain my goals," said Reynolds.