FrankieOut the window and over the barrier, Oyola has always found lines in new places.

Ricky Oyola is an original East Coast legend. He's been doing his own brand, Traffic skateboards for seven years now. Tuesday they began their first regular weekly video posts called Traffic Reports on the Traffic site. We caught up with Rick to see what's been going on.

You just posted your first Traffic Report. How often do you expect to put these things up?
My goal is to do them every Tuesday. Because of the way Traffic is, being so small, I don't tell my riders to do anything. We're all a little bit older. Zoo didn't do s**t for me when I was younger. I did everything my own self. I got my own coverage. They had no money for ads. Traffic is pretty much how Zoo was when it started: a dope brand, great name, rad team but no money and no resources. I don't look at Jack [Sabback] and Bobby [Puleo] and rely on them to do stuff. I know every site has video clips and we're not really going to put out a video right now, so let's just do these video clips. Look around at most of the websites, it's a bunch of bo bo footage out there. We're not wanting to put bo bo footage out there but we do want something each week so that Traffic's name is out there on SkateDaily, Thrasher, Slap. I didn't really want to put the day of the week in the title, like Tuesday Traffic Report. You got Mike V Mondays, Freaky Fridays and Agency Thursdays. I'm trying to do the same thing without putting the day of the week in the name. I'm also beginning to work on an online weekly skate show with my buddy who owns Scrapple.tv. I'll do a commentary and break down skating, then have a guest and then answer questions from fans.

The first Report is with Rich Adler. Any chance he's going pro any time soon?
Honestly, I would have loved to have given him a board this season but the biggest trouble I have is giving Jack or Bobby any money because without a sales force, I'm not really selling stuff. Having Rich be a pro, all I would be doing is giving another dude a board graphic, which he'd be psyched on but then instantly be bummed because he wouldn't be getting anything from it. Traffic needs to have some backing. It's a brand that should be up there with the rest of them. Unless a money-bags dude comes into my New Jersey backyard I'm going to keep playing the cycle. As far as Rich goes, I'm hoping that by September we can get someone behind Traffic and we can release his graphic. He's amazing and he gets stuff done on his own.

Ryan FlynnRicky Oyola's push is one of the all-time best.

How has the economy affected Traffic?
I don't think the economy has affected Traffic because I don't have any backing. If you're a big company and you put out a lot of money they're the ones who are truly affected. They're losing out because they're putting out. I'm in a weird position where I don't have anything to put out money-wise, so I'm not really losing out. But that's why I've been trying to knock on some doors to get into a distribution house because the two things that I lack are a sales force and access to apparel. Traffic would definitely sell.

Anthony AcostaTraffic pro Bobby Puleo is also no stranger to the interesting line to a spot. Ollie in Battery Park.

Your shoe on Vox for us, at NJ Skateshop, is our best-selling Vox. They just had some changes over there. Have those changes affected you?
The changes now haven't affected me as much as last year. When the economy was taking a hit most of us got our monthly money taken away and we now only get royalties for shoes. If they don't right the ship, Vox is going to be no longer. That will ultimately affect me. But in all honestly, [Peter] Hewitt's shoe is the only one that sold. I have a pro shoe out and you would think that I would make some money but I make next to nothing.

It seems like Traffic is big in Japan. Have you ever thought about relocating?
As a joke, yes, I actually have. Traffic is really big in Japan. The culture in Japan really looks up to the East Coast style of skating and Traffic is one of the more core brands on the East Coast. I think if I can get the backing that I need and we do Traffic the right way I believe Traffic could be huge in Japan to where I think there could be a Traffic store in Japan. I think Traffic could sustain itself with Japan alone. We have Deshi over there who is well respected. I just released a board for him this season. Big Wing is our distribution over there and they're amazing.

Can kids order directly from you?
I don't want to cut out core skateshops so I don't put much product on the site but if any kid ever emailed me directly at: info@trafficskateboards.com I would sell to any single person anywhere they are in the world and I would make it happen for them.