Paul Rodriguez teams up with Target

P.Rod joins team Target. Allen Ying

Target announced that Paul Rodriguez will now ride for their lifestyle brand series. Rodiguez is happy to join the Target family and join athletes Shaun White, Carissa Moore, Nate Adams, Simon Dumont and Ryan Dungey.

"I grew up right across the street from a Target and have many memories of skating over to the store as a kid," Paul said in the official Target release. "I've always loved their brand and am excited about the relationship and potential of what we can do together."

This weekend Paul is competing at the Dew Tour in Portland with the bullseye on his board for the first time.