Tony Hawk's 11th video game, "Tony Hawk Shred," was released last October by Activision. The game sold just 3,000 units in the first week, which was described as a "disastrous launch" by Gamesindustry.biz. (By comparison, Hawk's previous game, "Tony Hawk: Ride," sold 114,000 copies during its release week.)
But, since then, Hawk's game has outsold the latest release from Shaun White, "Shaun White Skateboarding." This marks White's first skate video, which was released last September by Ubisoft. His first game, "Shaun White Snowboarding" came out in November 2008 and sold 250,000 copies in the U.S. in its first two weeks on the shelves and over 3 million copies in total. That game was followed by a sequel called "Shaun White Snowboarding: World Stage," released in November 2009.
Since the release of their latest games, Hawk's game has dominated White's in sales. According to the video game tracking firm The NPD Group, "Tony Hawk Shred" has sold more than 135,000 copies in the U.S. and 270,000 copies worldwide, generating over $1 billion in revenue. Meanwhile "Shaun White Skateboarding" has sold some 60,000 copies in this country and 120,000 globally. Reports showed that White's game sold around 6,000 copies during its debut month.
"I think that my games are synonymous with skateboarding because they were the first ones to create the genre," Hawk told the Hollywood Reporter.
White, who earned a four-peat in snowboarding Superpipe last weekend at Winter X Games 15, spoke to ESPN last fall to promote his new skateboarding game. "I still can't believe Ubisoft pays me to make video games," White told ESPN last fall. And then, in an interview with Hollywood Reporter, White, addressing the sales of his game versus Hawk's, said, "It's definitely one of those things where Tony and I are friends, so that doesn't change in the slightest, but it's a hard category to jump into."