After 16 years of progressive skateboarding footwear manufacturing, éS Footwear is going on hiatus. Phasing the brand out after the Spring of 2012, Sole Technology, éS's parent company is choosing to refocus on their other major brands including the flagship brand etnies, the core skate shoe brand Emerica and the apparel brand Altamont.
Sole Technology Founder and CEO Pierre Andre Senizergues said the brand could return in the future. "Despite having strong support from skateboarders all over the world, we have made the decision to move èS into a temporary silent market mode," he said. "What that means is that we're putting it into a 'creative retreat' to free Sole Technology teams up to focus on our largest brands that have the strongest consumer success ... we will assign a small team of people to develop a strategy for re-launching the brand when we see the prime opportunity."
Citing "complexities in the market," Senzergues says the decision to put éS Footwear on the back burner was made to refocus resources around the company's other brands.
As for where the current éS team roster will land, including skateboarding greats John Rattray, Mike Anderson, Rick McCrank, Bobby Worrest and more, details are still being worked out. Don Brown, Sole Tech's Senior Vice President of Marketing vowed that all rider contracts would be honored, alluding that riders may be reabsorbed into the remaining two skate footwear brand teams. "The benefit about éS is that it's part of the Sole Technology family and it gives us a lot of options on how we are able to move forward with our riders into the future," said Brown through a representative.
éS Footwear has a long history in skateboarding. Originally developed as a technically-driven skate shoe company, the team has claimed some of the biggest names in skateboarding over the years including Eric Koston, Chad Muska, Tom Penny, Ronnie Creager, Bob Burnquist, PJ Ladd and Sal Barbier.