DC Shoes is taking a page out of The Berrics' book. In the urban, street skateboarding mecca of Barcelona, Spain, DC has built a private, indoor skatepark for its team riders to skate, train and film video clips in.
Like the popular skateboarding website, The Berrics, the DC Embassy will generate web content by filming team riders and visitors to the park and creating web clips from the footage. Already, new DC pro Wes Kremer has filmed footage at the spot and European legends Tom Penny and Javier Sarmiento have stopped by.
Ruben Garcia, DC's European Skate Category Manager and longtime unofficial Barcelona skate ambassador has been at the forefront of this project since its inception. "The DC Embassy is something that we have always dreamt of, a place where our skate team and friends can just have fun and do what we love to do" he tolld ESPN. "Since we saw Rob Dyrdek's 'Fantasy Factory' the first time, we knew that something needed to be done in Europe. This facility will provide pro skateboarders and upcoming names the opportunity to film parts and show them to the world through our website."
The Embassy facility is over 12,000 square feet with custom-built street obstacles designed to hone the skills of DC team riders. While many skateboard companies have training-facility-style skateparks in the U.S., this is the first major private facility of this scale in Europe. It's also the first skate-company owned facility in Europe with its own dedicated website for skate content.