
Well, it definitely makes sense. Jones Snowboards has announced Canadian rider Jonaven Moore as the first addition to their team, apart from company founder Jeremy Jones.
"Jonaven is not only one of my favorite people to go into the mountains with, but also a rider that pushes my riding. He's an obvious match for Jones," said Jones. The new snowboard line will introduce four models for their debut season, which will hit stores Fall 2010. Moore will help to design and test the brand's all-mountain, powder and split boards. As for what's currently being offered in the big mountain realm Moore says, "Most freeride snowboards are either way too heavy to truly perform or are so light-duty that I need to bring replacements for them on a trip." So expect a push by Jones and company for something in between.
For the last few years, Moore, like Jones, has spent more and more time hiking around on his own steam in the mountains. This winter Moore is focusing almost all of his time on snow for the filming of "Deeper." He'll be travelling deep into British Columbia's backcountry between Squamish and Whistler on the west end, and Revelstoke and the Rockies to the east. Jones boards will be tested extensively by the team in Alaska this spring.
Check the "Deeper" teaser after the jump.





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