A snowboarder turned surfer opens up shop in New York City
September 16, 2009, 3:53 PM
By: Jesse Huffman
Jesse Huffman
Former K2 pro snowboarder Josh Rosen has opened up shop in NYC.
From the corner of Crosby and Broome, it's easy enough to spot the flag announcing "Saturdays" and mistake it for one of the many the fashion boutiques and big-brand outlets that draw in the shopping throngs to Manhattan's swank SoHo district. A few steps closer, you'll catch the accompanying smaller print: "Surf NYC."
A surf shop in SoHo? Not your average business plan. But Josh Rosen isn't your average retired pro snowboarder.
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Contributors
Tracy Anderson
Drinks coffee. Writes about snowboarding. Enjoys a strong snus. Appreciates a good back lip.
Mary Fenton
Would rather be riding pow, sucking at skateboarding or thinking up new names for her deaf dog and fake band.
Colin Whyte
Below the Fold. Beyond the Pale. Between the Lines. Beneath the Rose. He's a Secret Society of One.
Jesse Huffman
Loves a cold a.m. shred and late day skate. Thinks green is the new black, but should really be the new normal.
Brad Farmer
Grows seasonal crops. Where there's powder and shred news, a Farmer will follow.
Blair Habenicht
A Northwest-grown snow slider with a tendency to blow off any obligations if the snow is falling.
Nate Deschenes
Blessed with the attention span of a gnat. Prefers a #2 Ticonderoga and Trapper Keeper to a MacBook.
Tim Brodhagen
Tim Brodhagen shreds the ice coast on the reg, speaks Portuguese and almost never eats breakfast.
Melissa Larsen
Melissa Larsen likes slashing, sleeping, and talking smack. Not necessarily in that order.
