Is Lamar on the ups?

Word has it that Lamar is attempting a bold comeback, and they're starting with a Winter Olympian. Canadian rider Brad Martin has a new twin freestyle Lamar pro model with triaxial stitched fiberglass, a maple reinforced poplar core, 12-pack Shotgun SS inserts, full wrap Rockwell 48 edges, a laser-guided knife-cut sintered base and it's available in regular camber and reverse camber -- with a top price tag of $449.00. Martin knows that if you want it to sell, you need to slap a skull graphic on it. (Photo: Mariana Singer )