Gear: HOWL gloves

WHAT IT IS:
This isn't a revolution in terms of product design and engineering, but there is always room in snowboarding for another company that is truly owned and run by snowboarders, for snowboarders. "We are just really into gloves and accessories; we want to create products that we're happy to use," says Jalali. "I'm excited for everyone to see them."

There will also be beanies.

HOWL makes gloves, beanies, and other accessories that are not only functional, but are stylish and will have snow bunnies swooning. It doesn't matter if you can't tweak out a tuck knee like team rider Jonas Michilot or do front boards like HOWL supporter Jake Olson-Elm, because you can look just like them when you hit the after party.

WHY IT RULES:
Jaime Lynn famously didn't wear gloves in some of his video parts, but you're not nearly as tough or talented as him, so cover those phalanges. There isn't a cute girl in the world that wants a dude with mangled frost bit fingers to run his hands through her hair. Plus, we all know how damn good Mathes makes everything look, so why not buy into a bit of his cool?

"The designs are really cool, and we have some of the best snowboarders in the world on the team," says Jalali. And he's right. With riders like Jed Anderson, Jake Kuzyk, Danny Larsen, and Jon Kooley on board, you really can't go wrong.

WHERE TO FIND IT:
HOWL won't be officially released to the public tell September 2012, but you'll find them on the hands of your favorite urban shreds this winter, and in core retailers next fall.

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