GoPro adds Shaun White to team

Shaun White sporting his new POV camera. 

Winter X Games gold medalist Shaun White has teamed up with new sponsor GoPro to produce exclusive video content. White joined GoPro's snowboarding team last month, just before earning a perfect score in the Snowboard SuperPipe finals at Winter X Games Aspen. He joins a snowboarding roster that includes Mike Basich, Eric Willett, Tim Humphreys, and Jamie Anderson, among others.

"I'm really excited to be working with the team," White said in a statement. "I'm looking forward to seeing my riding in a different light, with new angles that only GoPro cameras can capture."

According to the GoPro communications team, White struck a "multi-year" deal with the camera company and is "working on some content right now that will be snow and lifestyle," with some skateboarding coverage planned, as well.

"In addition to being a world class athlete, Shaun White has incredible positive energy and enthusiasm. He's just a great dude," GoPro Founder and CEO Nicholas Woodman said. "We are so stoked to have him join us and our other athletes as Ambassadors of Radness, capturing and sharing passionate experiences through the lenses of our GoPros."

Headquartered in Half Moon Bay, Calif., the 36-year-old Woodman launched GoPro's first HD camera in 2009. CBS news reported that the privately held company had a 300-percent increase in sales last year, bringing in an estimated $250 million.

In other news from GoPro, the company recently announced the opening of its first GoPro Video Lab. Located at Mountain Creek resort in Vernon, N.J., the guest media center allows skiers and snowboarders to document their stay on the mountain with rented cameras, edit the footage, and upload the final video to an online site or burn it to DVD.