Clockwise from top left: Weezer, Dennis Enarson, fashion models, Josh Borden

The Open has undergone a resurgence in recent years, thanks in large part to the enormous prize purses that Hurley has secured from its corporate backers at Nike. But the rest of the event has grown at a torrid pace, too, and now includes legitimate skate and BMX contests, as well as fashion shows, live concerts, and a fan midway crawling with the kind of distractions only Orange County at its most action sport-y can dole out. This isn't just the biggest action sports event in world these days -- it's a bona fide circus. (U.S. Open )