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Hot Wheels loop to push the limits

6/30/2012
Play1:07
Team Hot Wheels prepares for the Double Loop Dare at X Games

Seven Gs, 66 feet of steel and a whole lot of orange paint. Drivers, start your engines

On June 30, drivers in a Hot Wheels double loop at X Games Los Angeles 2012 will attempt to break a world record for racing two vehicles through a six-story double vertical loop. Two drivers will accelerate to 52 mph, enter a 66-foot tall loop and hit seven times normal gravity as they drive through the loop.

X Games RallyCross competitor and two-time Formula Drift champion Tanner Foust will comprise Team Yellow, and Hollywood stunt driver Greg Tracy will be Team Green.

This is the first time this event has been featured at X Games, and the partnership between Hot Wheels and ESPN is also new.

"The Hot Wheels Double Loop Dare is a great addition to the X Games experience," said Tim Reed, ESPN senior director of content strategy. "We're excited about our relationship with Hot Wheels and adding this entertainment spectacle to an exciting four days of world-class action sports competition in downtown Los Angeles."

To create the loop, experts spent countless hours researching and testing the right vehicles, conducting G-force testing, and other design, modeling and analysis.

In 2011, Team Hot Wheels landed a 332-foot distance jump at the Indianapolis 500, which broke the record for four-wheeled vehicle distance jump.

"We're continuing to push the boundaries of imagination by creating extraordinary real-world challenges that bring Hot Wheels to life on a global scale, exemplifying the fearless and competitive spirit of the brand," said Simon Waldron, vice president of marketing for Mattel. "Our relationship with ESPN allows us to leverage the world's premier action-sports stage to engage a passionate fan base who share our excitement of thrilling vehicle experiences."

The feat will be broadcast nationally on ABC and globally on ESPN's international networks. You can tune in 11:20 a.m. PT June 30 on ABC.

The stunt is a life-size version of the new Hot Wheels Double Dare Snare track set, now available in stores.