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Winter X Games 14 kick-off benefit event

1/26/2010

The V Foundation for Cancer Research and Boarding for Breast Cancer (B4BC) will once again unite to host the Winter X Games 14 Kick-Off Bash Wednesday, Jan. 27, from 5- 8 p.m. in the Aspen Room and Fountain Courtyard at the St. Regis Hotel in downtown Aspen. After last year's successful fundraising efforts, this one-of-a-kind charity event will return as a family-friendly experience where guests will be able to mix and mingle with Winter X Games 14 and Olympic athletes including Hana Beaman, Spencer O'Brien, Tucker Hibbert, Tom Wallisch and Sammy Carlson, enjoy musical performances by Hip Hop Artist and Winter X Games talent Lord Jamar of Brand Nubian, Mick Kelleher of MK & the Gentlemen and others, partake in a silent auction filled with unique memorabilia, enjoy fireside food, drinks and much more.

In addition to the event, during X Games coverage on media and onsite, ESPN will be carrying public service announcements and messaging from commentators and X athletes in support of the Save the Children organization's disaster-relief efforts in Haiti.

"ESPN and our premiere charity, The V Foundation for Cancer Research, are pleased to join again with Boarding for Breast Cancer (B4BC) to raise awareness for cancer research at the Winter X Games," said Rachel Mack, director, corporate outreach, ESPN. "Without our sponsors we would not be able to make this happen on this scale, and we look forward to continuing our outreach together."

"We are thrilled that the X Games athletes have embraced our mission," said V Foundation CEO Nick Valvano. "This is an exciting opportunity for us to connect with young people and raise funds for cancer research. Once again, we are humbled by ESPN's support of The V Foundation."

Justine Chiara, executive director, Boarding for Breast Cancer, said, "Teaming with The V Foundation onsite at the Winter X Games is a powerful way to outreach to a broad demographic. This joint fundraiser is a great opportunity to expand our reach beyond the mountain and into the Aspen community. I'm honored to have this partnership with another cancer research-supporting organization that shares a similar approach to education as B4BC."

Tickets are available for $40 if purchased in advance at www.aspenshowtickets.com, by phone at (970) 920-5770, toll free (866) 449-0464, or during regular business hours at the box office at the Wheeler Opera House. Tickets purchased at the door are $60.

Admission also includes: a gift bag, a S'more Station in the Fountain Courtyard – a St. Regis tradition, gourmet appetizers, wine courtesy of Cline Cellars, beer courtesy of Trumer Pils and Shiner Beers, specialty drinks courtesy of Pearl Vodka and El Mayor Tequila, live music, opportunity to win prizes including a Winter X Games Special Guest Experience for Four and the chance to meet and mingle with Winter X Games and Winter Olympic athletes.

Among those sponsoring the Winter X Games 14 Kick-Off Bash are St. Regis Aspen, Plum TV, Aspen Magazine, Able Planet, Pearl Vodka, El Mayor Tequila, Cline Cellars, Shiner Beers, Trumer Pils and The Wheeler Opera House.

About The V Foundation for Cancer Research

The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $90 million to fund cancer research grants nationwide and proudly awards 100 percent of all donations and net proceeds of events directly to cancer research and related programs. The Foundation, which has received a coveted seventh consecutive (best possible) 4-star rating from Charity Navigator, America's premier on-line rating service for charitable organizations, awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For additional information on The V Foundation or to make a donation, please visit www.jimmyv.org or call 1-800-4JimmyV.

About Boarding For Breast Cancer

Boarding For Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation created to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. www.b4bc.org

Save the Children is the leading, independent organization that creates lasting change for children in need in the United States and around the world. Save the Children USA is a member of the International Save the Children Alliance, a global network of 29 independent Save the Children organizations working to ensure the well-being and protection of children in more than 120 countries. www.savethechildren.org