ACC commissioner John Swofford has done you and the ACC well.
While the rest of the college football world was dealing in expansion hypotheticals, Swofford was quietly dealing. He wound up with a 12-year, lucrative TV contract that “reaches new heights financially,” gives the ACC “unprecedented branding opportunities,” and gives each member school enough money that nobody should be looking to leave anytime soon. According to the Associated Press, the deal is worth $1.86 billion.
The stability of the ACC is the bottom line, and this contract provides plenty of incentive for the league to remain intact, despite the ever-changing college football landscape.
“In the ACC we look at our league as a very stable one,” Swofford said in a teleconference Thursday morning. “The financial and exposure aspects of this, as well as the opportunities with new media going forward, only increases that stability. … I think we’ve got a group of schools that are together for multiple reasons, not just financial -- though financial is one of them. But they’re together because they’ve chosen to be together and believe in the same kinds of values they want within a conference – tangible and intangible -- but it’s certainly important the business and financial aspects of institutional memberships in a conference is solid. This certainly solidifies that for this conference for the next 12 years.”
It also solidifies a positive, lasting impact on Swofford’s legacy as ACC commissioner. While ACC expansion has yet to produce the conference powerhouse league officials had once hoped it would, Swofford’s push to get it done and add the championship game has helped keep the conference on par with the rest of the BCS. Now, it’s the Big Ten that’s seeing the potential Swofford recognized in 2004 when Virginia Tech and Miami were added. (It’s certainly not his fault the Hurricanes tumbled out of the national spotlight.)
This TV contract is another move that will help the ACC stay competitive with the SEC and its other BCS counterparts. The SEC’s mega money television contract garnered a lot of attention (and for good reason), but this deal is unprecedented in that it takes over all of the broadcasting rights for the ACC. With the SEC’s contract, CBS retained a football package.
“I think it’s clear that this will cement John’s stewardship of the Atlantic Coast Conference as a preeminent academic and athletic conference,” said John Skipper, ESPN Executive Vice President/Content. “… I think John secured a very important financial deal for his institutions to ensure that they are able to keep up with what is clearly a landscape of growing fans. I would think this is a deal that cements what he’s done for the ACC. It’s also great for his fans, and I think it’s a fan-friendly conference and that’s an important fact as well.”
Under the new contract, ACC sports will be televised more regionally and nationally than any time in conference history. The distribution of revenue will continue to be equally shared.
Should conference realignment occur, there is a provision in the contract that would allow for further negotiations. But neither party seems to expect it to be necessary anytime soon.
“It’s clear the ACC is a very sound conference, not likely to change,” Skipper said. “In most of the discussions about conference realignment, there was very little discussion of ACC schools.”
And thanks to Swofford and this new deal, there’s unlikely to be much more.
While the rest of the college football world was dealing in expansion hypotheticals, Swofford was quietly dealing. He wound up with a 12-year, lucrative TV contract that “reaches new heights financially,” gives the ACC “unprecedented branding opportunities,” and gives each member school enough money that nobody should be looking to leave anytime soon. According to the Associated Press, the deal is worth $1.86 billion.
The stability of the ACC is the bottom line, and this contract provides plenty of incentive for the league to remain intact, despite the ever-changing college football landscape.
“In the ACC we look at our league as a very stable one,” Swofford said in a teleconference Thursday morning. “The financial and exposure aspects of this, as well as the opportunities with new media going forward, only increases that stability. … I think we’ve got a group of schools that are together for multiple reasons, not just financial -- though financial is one of them. But they’re together because they’ve chosen to be together and believe in the same kinds of values they want within a conference – tangible and intangible -- but it’s certainly important the business and financial aspects of institutional memberships in a conference is solid. This certainly solidifies that for this conference for the next 12 years.”
It also solidifies a positive, lasting impact on Swofford’s legacy as ACC commissioner. While ACC expansion has yet to produce the conference powerhouse league officials had once hoped it would, Swofford’s push to get it done and add the championship game has helped keep the conference on par with the rest of the BCS. Now, it’s the Big Ten that’s seeing the potential Swofford recognized in 2004 when Virginia Tech and Miami were added. (It’s certainly not his fault the Hurricanes tumbled out of the national spotlight.)
This TV contract is another move that will help the ACC stay competitive with the SEC and its other BCS counterparts. The SEC’s mega money television contract garnered a lot of attention (and for good reason), but this deal is unprecedented in that it takes over all of the broadcasting rights for the ACC. With the SEC’s contract, CBS retained a football package.
“I think it’s clear that this will cement John’s stewardship of the Atlantic Coast Conference as a preeminent academic and athletic conference,” said John Skipper, ESPN Executive Vice President/Content. “… I think John secured a very important financial deal for his institutions to ensure that they are able to keep up with what is clearly a landscape of growing fans. I would think this is a deal that cements what he’s done for the ACC. It’s also great for his fans, and I think it’s a fan-friendly conference and that’s an important fact as well.”
Under the new contract, ACC sports will be televised more regionally and nationally than any time in conference history. The distribution of revenue will continue to be equally shared.
Should conference realignment occur, there is a provision in the contract that would allow for further negotiations. But neither party seems to expect it to be necessary anytime soon.
“It’s clear the ACC is a very sound conference, not likely to change,” Skipper said. “In most of the discussions about conference realignment, there was very little discussion of ACC schools.”
And thanks to Swofford and this new deal, there’s unlikely to be much more.
ACC SCOREBOARD
Saturday, 12/17
Final Temple 37 Wyoming 15 Final Ohio 24 Utah State 23 Final San Diego State 30 Louisiana-Lafayette 32
Tuesday, 12/20
Wednesday, 12/21
Final 18 TCU 31 Louisiana Tech 24
Thursday, 12/22
Saturday, 12/24
Final Nevada 17 21 Southern Miss 24
Monday, 12/26
Tuesday, 12/27
Final Western Michigan 32 Purdue 37 Final Louisville 24 North Carolina State 31
Wednesday, 12/28
Final Toledo 42 Air Force 41 Final California 10 24 Texas 21
Thursday, 12/29
Final Florida State 18 Notre Dame 14 Final Washington 56 12 Baylor 67
Friday, 12/30
Final Brigham Young 24 Tulsa 21 Final Rutgers 27 Iowa State 13 Final Mississippi State 23 Wake Forest 17 Final Iowa 14 14 Oklahoma 31
Saturday, 12/31
Final Texas A&M 33 Northwestern 22 Final/OT Georgia Tech 27 Utah 30 Final Illinois 20 UCLA 14 Final Cincinnati 31 Vanderbilt 24 Final Virginia 24 25 Auburn 43
Monday, 1/2
Final 19 Houston 30 22 Penn State 14 Final Ohio State 17 Florida 24 Final/3OT 17 Michigan State 33 16 Georgia 30 Final 20 Nebraska 13 9 South Carolina 30 Final 10 Wisconsin 38 5 Oregon 45 Final/OT 4 Stanford 38 3 Oklahoma State 41
Tuesday, 1/3
Final/OT 13 Michigan 23 11 Virginia Tech 20
Wednesday, 1/4
Final 23 West Virginia 70 15 Clemson 33
Friday, 1/6
Final 8 Kansas State 16 6 Arkansas 29


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