Friday, April 4, 2014
FSU releases statement on altered logo
By Jared Shanker
It was reported Wednesday that Florida State was altering its Seminoles logo, the university has released a statement on the forthcoming changes to one of college football’s most recognizable logos.
The new logo, which will be released April 11, has been under discussion for almost two years after issues reproducing the Seminole Head.
“The issue was that our Seminole Head, while as recognizable and iconic as any in all of sports, does not reproduce well in a number of mediums,” the university statement said. “It is particularly difficult to embroider and impossible to accurately represent on some materials including at midfield at Doak Campbell Stadium. We believe this image is the best in all of sports and that the result of our efforts will maximize the symbol on a national level.
“The refined logo will allow us to use it more prominently across all platforms including our uniforms, sideline apparel and graphics.”
It was originally rumored the Seminole Tribe of Florida requested alterations to the Seminole logo, but both the Tribe and Florida State said the changes did not come at the Tribe’s behest. Florida State said in the statement Nike helped recreate the logo.
“We tasked Nike for help in refining the logo so that consistency can be achieved without diminishing the identity of the iconic image,” the statement said. “We arrived at a design that can take FSU Athletics into the future.”