ORLANDO, Fla. -- The New York Jets have scheduled a news conference for noon Thursday at their facility in Florham Park, N.J., for a "major media announcement."
The belief here at the NFL owners meetings is the Jets will announce they'll be the team featured on this year's edition of "Hard Knocks," the joint venture between HBO and NFL Films that takes viewers inside training camp.
Houston Texans owner Bob McNair told Houston Chronicle writer John McClain their bid to headline the show lost out to another team.
"I think the Jets are going to be on Hard Knocks," McNair said, "but I think they want to work with us about being on another program. So we'll see how it goes."
"Hard Knocks" couldn't have picked a better subject than the Jets, an entertaining team that came one half away from reaching the Super Bowl. Madcap head coach Rex Ryan certainly will be the star.
The Jets also provide several readymade storylines at SUNY Cortland. "Hard Knocks" does its best work when it takes us inside players' and coaches lives. Ryan's struggles with weight loss and his recent lap-band surgery almost certainly will be a subject. New cornerback Antonio Cromartie's paternity issues would be fascinating to explore.
The Jets offer plenty of football angles, too: Hotshot quarterback Mark Sanchez trying to become a franchise quarterback, running back LaDainian Tomlinson trying to reclaim lost glory, receiver Braylon Edwards trying to catch a football, pass-rusher Vernon Gholston trying to get on the field.
"Hard Knocks" debuted with the Baltimore Ravens in 2001, when Ryan was on their defensive staff. The show highlighted the Dallas Cowboys in 2002, then vanished until it resumed with the Kansas City Chiefs in 2007. The Cowboys were featured in 2008 and the Cincinnati Bengals last year.