Nike, Reebok tussle over Tim Tebow

March, 28, 2012
3/28/12
12:30
PM ET
Tebowmania has turned into Wrestlemania for two of the world's biggest athletic apparel companies.

Nike Inc. reportedly has sued Reebok for unauthorized use of selling Jets apparel with Tebow's name on it. The Jets just acquired Tebow in a trade with the Denver Broncos, and Tebow merchandise is sure to be a best-seller in the coming weeks and months.

Tebow is signed under Nike, but Reebok is taking advantage of this immediate and immense buzz. Reuters reports the lawsuit states, "[Reebok] has no authorization from Mr. Tebow or anyone else to use Mr. Tebow's name or other identification on such Jets product." Nike's lawsuit also claims "Reebok has taken upon itself to illegitimately seize on this unique and short-lived consumer opportunity."

Tebow has spurned enough debate in New York. Many feel he will get a shot to be the Jets starting quarterback next season if Mark Sanchez struggles.

Now, even Nike and Reebok are debating over the wildly-popular quarterback.

James Walker | email

ESPN Miami Dolphins reporter

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