Jim Kelly threw 24 touchdown passes and just nine interceptions in 1990.
Analysis: The Buffalo Bills went to an unprecedented four straight Super Bowls in the 1990s and lost them all.
Buffalo's best shot was its first, and not merely because it came down to a last-second field goal attempt that went wide right. That squad was its most complete on both sides of the ball.
The 1990 Bills are known as one of the best teams not to win the Super Bowl. Their 13-3 record is tied for the best in franchise history. They ranked first in scoring offense and sixth in scoring defense. Kelly led the NFL in passer rating, Thomas led in yards from scrimmage and Smith was voted defensive player of the year.
The Bills rolled through the regular season. They went undefeated at home and seemed to be surging down the homestretch. They outscored their first two playoff opponents 95-37, but went up against the NFL's best defense when they met the New York Giants in the Super Bowl.
The Bills led the Giants by nine points in the second quarter and held a two-point lead in the fourth quarter. But the Bills trailed by a point when Scott Norwood lined up from 47 yards away for what would have brought Buffalo its first major championship. The kick sailed wide of the upright.
Most impressive win: The Los Angeles Raiders went into the AFC Championship Game at Rich Stadium with only four losses while allowing an average of 16.4 points. The Bills annihilated the Raiders 51-3 with the help of six interceptions. The score was 41-3 at halftime.
Norwood not to blame: Did Norwood really choke? To claim he did is to suggest a successful kick was probable. The fact is, Norwood never had made a field goal longer than 49 yards in his six NFL seasons. That meant 47 yards was about the limit of his range. He made 6 of 10 attempts from 40-plus yards that season. The fateful attempt also was on grass, a surface he was kicking on for only the fourth time.