The Big Tree Inn is a gathering spot for fans and a rite of passage for the players who pass through during the week -- and after home games -- to hang out with hardcore patrons. Wise visiting players place to-go orders for the bus ride to the airport or the outbound flight.
Reed called the Big Tree "a hallowed place," which, when he walks through the door, gives him the same feeling others might get when they walk into Fenway Park or Yankee Stadium.
"That was the first place I walked into as a so-called Bills rookie at that time," Reed said. "Every time you walk in there, you get a sense of what the Bills are all about."
You can imagine how much a Ralph Wilson Stadium neighborhood restaurant with 12 employees would rely on NFL games to remain profitable. With the lockout threatening to wipe out exhibitions and maybe even regular-season dates, Big Tree Inn owners Dan DeMarco and Brian Duffek are nervous.
"We're just praying," Duffek said on a quiet Tuesday afternoon at the bar. "If this is the crowd we have on a Sunday in October, we've got a big problem."
The Big Tree is as much of the game-day routine for many Bills fans as putting on a parka. Duffek said home games account for about 30 percent of the Big Tree's annual revenues. The till already had been shorted by games the Bills outsourced to Toronto through 2012.
In addition to the business' bottom line, bartenders could lose out on hundreds of dollars in tips each day. Hours likely would be cut for the whole staff.
"Everybody says 'There's only eight or nine home games,' but people don't realize that a home-game crowd starts showing up on Thursdays and pour into Mondays," DeMarco said from behind the bar. "People flock in from out of town and fill the motels around here. They give us four or five days of business every home game."
DeMarco joked about his regular crew of "season-ticket holders" who prefer to watch the home games at his place rather than in person.
A large wood carving of Reed stands outside the entrance, alongside versions of Kelly and ESPN's Chris Berman. Bottles of Reed's Over the Middle Sauce are stationed around the bar.
"It's been cemented in my life," Reed said. "When we became a team in the late 1980s and early 1990s, the Big Tree was a huge part of that.
"The camaraderie was always evident when we showed up there and, over some beers and some wings, would talk about our team and what our goals were. Every Friday we went to the Big Tree, talked about the week's practice and could be ourselves away from the coaches and the stadium. A lot of tension was released there. A lot of things were gotten off our chests in that place. Any time I go back up there, it's a lot of memories."
There are a lot of ghosts wafting around the Big Tree, but Sundays could make the place look like a ghost town if the lockout endures.