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Thursday, August 22, 2013
How to talk to reporters, Jets style

By Mike Mazzeo

FLORHAM PARK, N.J. -- Before Geno Smith began his interview with reporters Wednesday, Mark Sanchez tossed him a card and laughed.

Sanchez wouldn't tell reporters what was on the card, calling it a "full-time locker-room joke."

We're not 100 percent positive, but we think that the card was a "Media Bridge" card, which was given out to the team by its PR staff.

The New York Daily News' Manish Mehta took a picture of both sides of the card and tweeted it, front and back.

Here's what the card says:

• "Let me just add that"
• "That reminds me"
• "Let me answer you by saying that"
• "That's an important point because"
• "What that means is"
• "Another thing to remember is"

• "If you look at it closely, you'll find"
• "what I can say is this"
• "You will each receive a copy of these as you leave today"
• "What's most important is"
• "The real issue here is"
• "I wouldn't even try to take on the job of coaching, what I can tell you is"
• "That's not my area of expertise, but I think your audience would be interested in knowing that"

Next time we hear an answer that contains one of these phrases, at least we'll know where it came from ...