The NFL and New Orleans Saints are in the middle of an interesting legal battle for the past week on who owns the trademark to “Who Dat?” The Saints claim it's their slogan, while the league believes its use falls under the NFL shield.
Would the same thing happen to the Cincinnati Bengals?
Cincinnati made the playoffs this season but fell short of the Super Bowl. But if the Bengals did make it to the big game, the "Who Dey" slogan similarly would be everywhere on T-shirts and other merchandise.
Last week we went into the history of both chants for the Saints and Bengals, and it's clear that the NFL did not invent either term. Still, the league says it wants to stop any use of the slogan when it's in conjunction with the Saints' NFL logo.
In all likelihood the NFL and New Orleans soon will reach a final ruling on the "Who Dat?" slogan. That should set a precedent for the Bengals and their trademark rights to "Who Dey" in the future.