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Dwayne Bowe wants to spread optimism as a Cleveland Brown

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CLEVELAND -- Setting expectations is no problem for Dwayne Bowe, who as a new Cleveland Browns player plans to channel his breakout 2010 season on the field while "bringing a positive vibe to Cleveland" off it.

After last season, optimism is necessary. Bowe served a one-game suspension for a violation of the league's drug policy and failed to catch a touchdown pass for the first time since his freshman year at LSU in 2003.

But Bowe's eagerness to revitalize his career isn't a direct response to last season, or any hard times in Kansas City. He's just an optimistic, confident dude, he says.

"I don't really care what people think about me," Bowe said. "Whoever knows Dwayne Bowe knows the good about him."

Bowe, the former Chiefs' standout who signed a two-year deal with the Browns two weeks ago, has aligned himself with a challenge. He could have gone to a team with an established quarterback. The Browns have more questions at the position than the place he just left.

His trust with Browns general manager Ray Farmer, a former Chiefs personnel director, steered him to Cleveland. After eight years of what he calls an "up and down" but mostly positive career in Kansas City, Bowe is relying on his experience to help elevate the Browns' passing game.

"Not having a stable quarterback my first couple of years has taught me to play football no matter who's throwing you the ball," Bowe said. "Even being hurt, and suspended, playing with different quarterbacks in Kansas City, that kind of thing can give you an up-and-down season no matter who you are. But you have to make the best of it and be the best receiver you can."

Asked what the Browns are getting from Bowe, he said a "first-class guy" who interacts with fans and brings high energy.

That wasn't enough in Kansas City, which cut Bowe on March 12 after 60 catches and 754 yards. Bowe has averaged 66.5 catches per year in eight NFL seasons. Since his 15-touchdown breakout in 2010, he has averaged 3.25 scores in the four years since.

Bowe has smartened up. He knows it's not all about on-field ability once you hit 30 years old. He's grateful to the Chiefs, as he expressed in a twitter message last month.

"It's about the number," Bowe said. "Young guys that are hunting on you are coming in at a low price. I was prepared, but being there eight years, being their No. 1 pick, seeing the business side of it year after year -- you feel loved by the whole town, but once you understand the dynamics of the NFL, it's not as painful."

Bowe just left Cleveland for a visit, and he plans to return often this offseason. He wants to immerse himself there, leaving little doubt about what the team is getting.

"A fun guy to be around, very approachable, someone who's been there and done it," Bowe said.