Caldwell steers clear of commercial soundbites

Posted by ESPN.com's Paul Kuharsky
Jim Caldwell accomplished his first goal in interacting with the media as coach of the Indianapolis Colts.

"To the media, I have one goal today and that is just to make certain that my first press conference isn't immortalized as one of those beer commercials," he said to laughs Tuesday. "But I do look forward to working with you. I understand the importance of what you do and I will assist in that endeavor."

If Caldwell someday follows Dick Vermeil, Jim Mora, Dennis Green, Mike Ditka or Brian Billick into a Coors Light commercial, it's not going to be as a result of anything he said Tuesday.

That good line came after he affirmed his other commitments:

What I want to say first of all to the Colts organization, I commit to enthusiastically represent this organization in a first-class manner with humility, compassion and persistence. To the players and coaches I commit to creating an atmosphere that is conducive to success. When they approach the complex they can expect an open-door policy with every ounce of my energy to make certain that they have a sense that when you come here, you have an opportunity to get better. To the loyal Colts fans that live and die with us each and every week, I commit that your team will continue to play fast, smart and physical. To the National Football League I commit to protect the integrity of the game on and off the field.

I found it interesting -- and yes, Dungyesque -- that as he posed and answered the question of who he is, he identified himself first as a son, a brother, a husband, a father and a grandfather, not as a coach.

Caldwell didn't delve into his intentions regarding the staff or other potential changes, and he may not know exactly what he'll do in those areas yet. But he did say some assistants "are being pursued by other organizations" and that Frank Reich, who was an offensive assistant this season, will take over the role of quarterbacks coach.