The voting in a tournament-style field to select the next coverboy for Madden is off and running.
First-round voting runs to March 28.
The voting process is largely a popularity contest, but it comes with a twist. Because of the hype with the cover jinx, some fans do their best to make sure their team's candidate is eliminated as soon as possible.
Here are the AFC South candidates:
Texans runing back Arian Foster is a No. 3 seed, but draws a very tough matchup in new Jets quarterback Tim Tebow, a 13 seed.
Jaguars running back Maurice Jones-Drew is a No. 3 seed who drew 13th-seeded Oakland kicker Sebastian Janikowski.
Colts defensive end Dwight Freeney is a ninth seed taking on eighth-seeded San Diego tight end Antonio Gates.
Titans running back Chris Johnson is a ninth seed taking on eighth-seeded Seattle running back Marshawn Lynch.