The Jaguars aren't talking about winning or success and are focused merely on the sort of improvements that can produce the desired results.
I know it'll be misinterpreted, but I completely understand the way they are framing things and think it's a smart stance for a team that needs two or three years to rebuild.
More from offensive coordinator Jedd Fisch on the idea:
"You can’t really control the outcome of a game if you are one particular player. You can have the best game of your life and lose. But if the whole team just continues to focus on doing everything they can to get better, collectively I think our guys will start believing the results will come in the end.
"I think Gus [Bradley] and Dave [Caldwell] have done a phenomenal job securing that belief.”