JACKSONVILLE, Fla. -- The two pools and 20 cabanas that are part of a $63 million renovation to EverBank Field have grabbed headlines recently, but the Jacksonville Jaguars are doing much more in an attempt to enhance the game-day experience.
And a byproduct is the team is going to be removing some of the tarps that have covered certain sections since the 2005 season.
The team has added premium seating throughout the stadium, added field-level seats, and upgraded a covered full-service section that is open to all fans. That’s in addition to the world’s largest video boards in each end zone.
"We’re trying to give fans a compelling reason to leave the comfort of their homes and to come and watch the Jaguars in person," Jaguars president Mark Lamping said before conducting a hard-hat tour of the stadium. "We have to make sure the experience, when people spend their money, is really good. But more importantly, it is unique and distinctly different than what you can get at home."
Because of that added seating, as well as the construction of the video boards and pools, the Jaguars will be removing 9,500 seats and take tarps off 12 sections. Only four sections, totaling about 3,000 seats, will have tarps in 2014. The capacity before the renovations was 67,246 and will roughly remain the same.
The Jaguars’ new four premium seating options, which include all-you-can-eat food and all-you-can-drink beer, wine and soda, are:
180 field-level seats at $350 per game.
Four-seat tables outside the East Stadium Club at $350 per seat per game.
Four-seat tables outside the West Stadium Club at $375 per seat per game.
120 bar rail seats along the north end zone (adjacent to the pools) at $150 per game.
The team also is expanding the State Farm Neighborhood Fan Cave. A second level is being added and the capacity is increased from 400 to more than 600. It’s open to any ticket holder and includes Wi-Fi, flat-screen TVs, tablets, video game consoles, and power leather home theater recliners. There also are three bars and food stations, including a dessert bar.
The additional premium seating allows the Jaguars to increase their revenue without raising ticket prices across the board.