AFC South: Athletes' Performance
Want to alter a team's culture without changing the head coach?
The best avenue might just be through the team's strength coach, the one assistant who deals with everyone on the roster with some regularity throughout the NFL year.
In Jacksonville, Jack Del Rio recently hired a new man for the job, Luke Richesson. In Houston, Gary Kubiak still has an opening at the spot.
|Denny Medley/US Presswire|
|Jack Del Rio hopes a new strength and conditioning coach will help turn things around for the Jags.|
Gone from the Jaguars' staff is Mark Asanovich, said to be a steady and uncompromising personality. Gone from the Texans' staff is Dan Riley, a stronger presence some categorize as cantankerous.
With open offices, Del Rio and Kubiak had a chance to be sold on a different kind of training regimen and decide what sort of approach might work best for their rosters. But they also had a chance to gauge personalities and the ability of a new assistant to buy into the team's philosophy and to be an effective disciple of it.
"Those guys probably spend as much time, if not more time, with your players than you do," Kubiak said. "I know they are with players a great deal of time from the standpoint of being in the weight room doing their work. Then when they are not with us in meetings or in practice, that's usually the first place players go. The mentality of your football team and a lot of those work habits are developed down there in that atmosphere."
In Richesson and the Houston hire -- which rumblings suggest could be Ray Wright, a Riley assistant who remains on staff -- the Jags and Texans hope they'll have a coach who players come to consider both a resource and a model.
Richesson joined the Jaguars from Athletes' Performance, a company that trains college players looking to post great workout numbers at the league's annual scouting combine. Indications are he may not have been the Jaguars first choice, but Del Rio is confident he will be a difference maker. (When teams don't get their first choice, I'm always compelled to remind people how far basketball coach Roy Williams was down the list before he got the job at Kansas and how well that turned out.)
Richesson's biggest challenge may be broadening his repertoire in a way that embraces a more diverse pool of athletes. At Athletes' Performance, his focus was narrow -- elite college athletes were sent to him by agents looking to boost draft status. In the Jaguars' locker room, he'll deal with veterans and rookies with more established routines, some of whom are emboldened by status or paychecks.