That is the mantra of every NFL team, year in and year out. In the AFC West, however, that mantra is not ringing true so far.
According to ESPN Stats & Information, the teams with the three worst point differentials in the first quarter through Week 3 reside in the AFC West. Kansas City has the worst in the NFL at minus-60. Denver is next at minus-39 and Oakland is third worst in the league at minus-31.
However, there is a silver lining for the Broncos and the Chiefs. The Broncos have the best fourth-quarter point differential in the NFL at plus-39. Kansas City is third at plus-26.
Still, both teams (along with Oakland) are 1-2. So even though they are finishing strong, they are putting themselves in too big of a hole in the first quarter.
So, again, start fast.