Posted by ESPN.com's Tim Griffin
There's a reason why the NFL is the marketing monolith that it is.
The announcement the league made earlier this week where the old American Football League teams will be wearing throwback uniforms for select games during the upcoming season was a stroke of genius.
So figuring the NFL will do that, why can't Big 12 teams do the same thing?
Check one of my favorite football books, the ESPN College Football Encyclopedia, for some of the helmets that have been featured and could be brought back for special occasions.
Like Baylor's white helmet with the green interlocking BU that was used from 1969-71. Or the Colorado helmet with the black honors that the Buffaloes employed from 1960-62.
Or my very favorites, the Oklahoma and Texas helmets with uniform numbers adorning them.
Heck, we could even bring those Texas A&M uniforms with the striped shoulders that the Aggies wore back in the mid-1970s. Long live the exploits of Garth Ten Napel and Ed Simonini!
Until I go too far down memory lane, how about some lunchtime links to firmly ground me in the present?
Matt Hayes of the Sporting News writes that Oklahoma State's Kendall Hunter would be his fourth choice in the Heisman Trophy balloting behind Sam Bradford, Colt McCoy and Tim Tebow.
Kyle Ringo weighs in on the hiring of new offensive coordinator Eric Kiseau, Colorado's depth in the backfield and the Buffaloes' administration chances of getting more multi-year contracts for assistant coaches in his weekly chat from the Boulder Daily Camera.
The Oklahoman's John Rohde says no change is necessary in the Big 12's tiebreaker system of settling conference deadlocks. The proposal will be discussed today by Big 12 coaches in Phoenix.
The San Antonio Express-News' Mike Finger compares the futility of Big 12 coaches discussing the tiebreaker and members of Congress talking about the BCS.
Texas holds an 8½-7½ edge over Texas A&M in the Lone Star Showdown with three events remaining this season, the Austin American Statesman's Randy Riggs reports. A&M won the championship last season after Texas claimed the first three titles.
The Oklahoman's Berry Tramel opines about the Dallas Cowboys' new stadium in Arlington, Texas, calling it the "Waldorf-Astoria" of football stadiums.
Nebraska athletic director Tom Osborne remains adamant about a stricter enforcement of the alcohol ban in the luxury boxes at Memorial Stadium, Brian Christopherson of the Lincoln Journal-Star reports. Nebraska and Baylor are the only schools in the Big 12 that forbid alcohol in the school's luxury boxes.
Lawrence Journal-World sports editor Tom Keegan discusses the promise that Kansas' retooled offensive line exhibited during spring practice.
The Columbia Daily Tribune's Dave Matter catches up with Chase Patton after his work at the Chicago Bears' mini-camp over the weekend. And the Kansas City Star's "Red Zone" indicates that Patton may be working out at the Kansas City Chiefs' rookie camp this weekend.